Publicus Community has partnered with the Backstreet Boys DNA World Tour to assist in the creation of online marketing campaigns for the group’s VIP Hotel Program.

“Digital ads and videos are circulating on social media and throughout the internet. Our presence can really be felt and the impact has been phenomenal,” said Peter Dawyot — Managing Director for Publicus Community.

These ads and videos are part of the campaign to immerse fans in the full Backstreet Boys experience, by staying with the tour-preferred hotel partner for each U.S. city.

Publicus works with hotels, resorts, real estate developments and event affiliates throughout North America on an array of marketing and public relations campaigns.