May 14, 2016

The Publicus Community, a full-service public relations and advertising agency in Raleigh, NC recently learned that coverage that Publicus Community facilitated in The News & Observer, (Raleigh), ultimately has led to over $500,000 in new business for an innovative audiology practice in Raleigh.

Now Hear This, a new audiology clinic in Raleigh, NC is the first private practice in the U.S. to employ a new hearing aid fitting device cleared by the FDA.  It customizes the performance of any hearing aid to meet the exact needs of the patient.   Used by a trained audiologist, it enables Now Hear This to do a procedure called Real Ear Measurement on every patient, along with other advanced procedures.  This is in sharp contrast to virtually all other U.S. hearing aids shops and practices, and follows the standard of care prescribed by universities and national audiology academies.

The Publicus Community, partnered with Now Hear This to create a series of press releases and media outreach, which led to the publishing of an article on Now Hear This in the News & Observer.

Now Hear This has attributed this article as the source of over half a million dollars in new client business. The choice to invest in a public relations team that actively searches for these types of concepts greatly paid off, as the cost to hire The Publicus Community was far less that their return on the investment.