The Publicus Community partnered with Live Gumption, Legacy Event Planners and the Raleigh Jaycees to host Raleigh’s first ever Halloween Festival- The Living Dead Fest.
In the weeks leading up to the event, The Publicus Community secured 6 television interviews and 11 print and online articles covering the Living Dead Festival leading to a 600% Increase in ticket sales.
“The team at the Jaycees, Live Gumption and Legacy Event Planners had a fantastic story to tell and we we’re thrilled to be a part of this event! Through out efforts we we’re able to help get visitors to the festival and generate thousands of dollars for the Jaycees,” said Peter Dawyot, Managing Director at The Publicus Community.
“After taking all of his notes from our first meeting, it took less than a week before I was being interviewed by the News and Observer, Raleigh’s largest newspaper,” said Andres Martin – Director of Live Gumption.
“The next couple of weeks brought us more coverage than we could have ever imagined. Through Publicus’ direct conversations with the many news outlets, we found our event in four leading newspapers and ourselves being interviewed by the three major news networks in the Triangle. We were also featured on countless online news sources. We found ourselves in the middle of a media blitz that had all of Raleigh talking and more than quadrupled traffic on our website.”
“The end result was our ability to sell six-times as many tickets as we anticipated at our festival! We had the option to try to build media coverage on our own, but only through working with Publicus were we able to fully tap into the potential that media buzz creates! We know that meeting completely changed the outcome for our event by getting the message out to as many people as possible,” said Martin.
The Publicus Community is a full service advertising and public relations agency in Raleigh, NC. The Publicus Community works with clients in a wide array of industries to develop advertising and public relations campaigns that capture audiences and builds better brands.
