The Publicus Community recently helped Pharpoint Research, a CRO with a rebellious spirit, launch a new corporate website. The site is designed to have a warm and personal feel, while showcasing Pharpoint’s highly regarded scientific and biostatistical capabilities in a way that’s approachable and easy to understand.
“This site is a huge shift for their brand as well as ours,” says Senior Marketing Manager at The Publicus Community. “Our responsive approach optimized the experience for all devices, particularly mobile, and got the site exactly to where it needed to be.”
The Publicus Community built the infrastructure from the ground up—an amazing team of UX designers, developers, graphic designers, and writers, all worked in close collaboration to ensure a consistent look and logical information flow across the site. The agency also managed a photo shoot of Pharpoint’s senior executives and oversaw all retouching of images.
As with everything The Publicus Community does, nothing is for vanity’s sake. This site was conceived to drive development, increase awareness, and work hard for Pharpoint. We are so glad we’ve had the opportunity to work with such a progressive, energetic company.
When you’re ready to talk about your website and how The Publicus Community can help you take it to the next level, give us a call. We’re here for you.
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