The Publicus Community Featured As Expert Source In Vertical Response Article.

Publicus Community Featured As Expert Source, In Story On “Top Word Crimes.”

Peter Dawyot, Managing Director of The Publicus Community is featured in an article on Vertical Response regarding “Top Word Crimes” and other mistakes made by marketers and companies alike, when trying to reach their audience. The article looks at how overused words like “epic”  and alternate spellings of words, like “peek” and “peak”, can plague an email advertising campaign.

“We had a fun time coming up with some of our top word crimes around the office,” said Dawyot. “There were so many to choose from. Oftentimes with email campaigns,  you have a very short window of  time to produce a concept that carries both an effective message and is very current to the moment. We pride ourselves at creating campaigns that do this and avoid these common mistakes that are addressed in the Vertical Response article.”

Scroll to read the Article below…

Deep Water Cay Featured in the June/July Issue of Garden & Gun Magazine

Deep Water Cay Featured in Garden & Gun Magazine

Deep Water Cay,  The oldest bonefishing resort in the Bahamas was featured in the June/July issue of Garden & Gun Magazine. Deep Water Cay is among the top fishing destinations in the world and recent host to a 14.6 lb bonefish catch, a record for the resort and among one of the biggest in the history of the Bahamas.

The Publicus Community is the Advertising Agency of Record for Deep Water Cay.


The Publicus Community Joins Tom Bradshaw in his Pursuit of NC Senate

The Publicus Community, a full service branding and public relations agency specializing in both politics and real estate, has become the advertising agency of record for Tom Bradshaw’s 2014 campaign for the North Carolina Senate.

Thomas W. Bradshaw, Jr. has been a leader and builder for over 50 years playing key roles in the emergence of Raleigh as one of the nation’s best places to live and work. With business experience in advertising, real estate, and finance, he is the man Governor Jim Hunt credits with getting I-40 built connecting Raleigh and Wilmington.

As a Raleigh native, Bradshaw is looking to put his vast experience and expertise to work for Wake County in the North Carolina Senate, and The Publicus Community is very pleased to be partnering with his campaign efforts.

Ranging from website and social media creation to campaign posters and other promotional print collateral, The Publicus Community will be responsible for all advertising needs in the time leading up to the election period.


About The Publicus Community:

The Publicus Community is located in Raleigh, NC and has worked with an array of political campaigns including: Bonner Gaylord for City Council, Josh Stein for NC Senate, Nancy Gordon for Durham County District Court Judge, Russ for Raleigh, and Raleigh Jaycees. The Publicus Community also hosts political meetings like Town Hall with Wayne Maiorano to support the small businesses of Raleigh.

Sign Ordinance Meeting

The Publicus Community Raises Awareness for Raleigh Sign Ordinance Issue

Did you miss The Publicus Community’s Town Hall meeting in downtown Raleigh last week? Well, City Council Members John Odom and Bonner Gaylord didn’t, and neither did the media.


Check out all the coverage of the event below–each giving a shout out to The Publicus Community for being such ample hosts–and even read more about the sign ordinance issue here.


The News & Observer:

ABC 11:

NBC 17:



NBC News:

Sign Ordinance Meeting

The Publicus Community Generates Tremendous Turnout and Response to Raleigh Sign Ordinance

Held at The Architect Bar and Social House in downtown Raleigh last Thursday, The Publicus Community hosted a Town Hall meeting in response to proposed changes regarding sign ordinances in the city–changes that could potentially harm small businesses.


“I am a small business owner in Raleigh, and the proposed sign ordinance will be detrimental to my business and my business neighbors,” says one local shop owner on the matter, Douglas Diesing; and another, Nancy Campbell, adds that “it stifles the creative message businesses want to communicate and what the public wants to see.”


The concerns raised were over whether or not the ordinances are in need of changing, and should they be more or less restrictive. With the inclusion of city council members John Odom and Bonner Gaylord, there were well over a hundred individuals who came out to support and listen in on the discussion, all very passionate about the topic at hand.


Many local news media outlets showed up to cover the event as well, including WRAL, NBC 17, and ABC 11 (full list list/links of coverage here)–and The Publicus Community is very pleased to see that this Grassroots campaign is garnering the necessary attention in order to make an impact on the ordinance decision.


So far the petition to create a Stakeholders Group for Raleigh Sign Ordinance that was implemented by The Publicus Community has exceeded its original goal of 100 signatures by reaching nearly 350, and on Tuesday, about 100 individuals showed up at the City Council meeting to lobby in support of the vote.


The Publicus Community and Shop Local Raleigh are happy to announce that the issue now resides in the hands of a Stakeholder’s Group, and would like to thank all those who so passionately came out to participate in the Town Hall conversation.

Leargest Internet & Design Firms (TBJ)

The Publicus Community Receives Award for Internet Marketing and Design

Triangle Biz Journal has awarded The Publicus Community with a coveted spot on its annual list of Largest Internet Marketing & Design Firms. This news comes in light with two other awards from Triangle Biz Journal, both the 11th Largest Advertising Agency and 23rd Largest Public Relations Firm.


“We are thrilled to receive such positive recognition from Triangle Biz Journal,” says Peter Dawyot, Managing Director at The Publicus Community, “and we look forward to furthering our Internet Marketing and Design reach as our firm continues to grow.”



The Publicus Community is a full-service advertising and public relations agency in Raleigh, NC, working with clients across a wide array of industries in order to develop advertising and marketing campaigns that capture audiences and help build better brands.

PR Firms Image (Recognized by Triangle Business journal)

The Publicus Community Recognized as One of Raleigh’s Largest Public Relations Firms

Triangle Biz Journal released an annual report of the 25 Largest Raleigh/Durham Firms for Public Relations, and The Publicus Community is very excited to have made the list at 23rd.


“My team and I are greatly appreciative to receive this recognition,” says Peter Dawyot, Managing Director, The Publicus Community.


The Publicus Community continues to grow into one of the most recognized Resort Marketing and Branding Agencies in the U.S. With clientele stretching all the way from Idaho to the Caribbean, The Publicus Community specializes in representing luxury resort real estate communities and developers, as well as local, North Carolina politics.

Largest Ad Agencies (TBJ)

The Publicus Community Recognized as One of Triangle Biz Journal’s Largest Ad Agencies

Triangle Biz Journal released an annual report of the 25 largest Ad Agencies in the Raleigh/Durham area, and The Publicus Community made its debut at spot number 11.


“We are thrilled to be recognized by Triangle Biz Journal and look forward to a very long relationship with the creative community in both the Triangle and globally,” says Peter Dawyot, Managing Director, The Publicus Community.


Check it out: