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The Publicus Community Featured As Expert Source In Vertical Response Article.

Publicus Community Featured As Expert Source, In Story On “Top Word Crimes.”

Peter Dawyot, Managing Director of The Publicus Community is featured in an article on Vertical Response regarding “Top Word Crimes” and other mistakes made by marketers and companies alike, when trying to reach their audience. The article looks at how overused words like “epic”  and alternate spellings of words, like “peek” and “peak”, can plague an email advertising campaign.

“We had a fun time coming up with some of our top word crimes around the office,” said Dawyot. “There were so many to choose from. Oftentimes with email campaigns,  you have a very short window of  time to produce a concept that carries both an effective message and is very current to the moment. We pride ourselves at creating campaigns that do this and avoid these common mistakes that are addressed in the Vertical Response article.”

Scroll to read the Article below…

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Political Advertising: What Works for You?

This past month, The Publicus Community managed a few digital advertising campaigns for two Raleigh City Council members. Both campaigns reached their goals (impressions, CPC, CPM, etc) but campaigns like these always leave room for question. In a defined space like the one leading up to the election, when the days are numbered and the voters are searching the web for whatever they can find on candidates, what advertising works best for you?

 

Our initial strategy was simple: maximize impressions.  This being the case, we also wanted to manage impressions to gradually increase on days leading up to the election date. In theory, a voter is more likely to sway towards a candidate they are unsure about if they have recently seen that candidate’s name. Whether it be a digital banner, paid search ad, or yard sign, we wanted to make sure our client’s name was fresh on the mind of every voter in the booth.  In elections past, how swayed do you think your vote was based on familiarity when you were unsure of whom to choose? Although it may be difficult to admit, we believe it was likely swayed. With busy work schedules, school, and family time, we can only stay so informed.

 

Our second area of focus was content. Once the voter sees an ad, are they informed? Does the landing page provide an unbiased, informative opinion of the candidate? While some of these things are out of our control, we wanted to create an ad that drove the voter to the candidates landing page, eager to learn more.

 

So, what advertising content drives you? For some it’s a strong statement about a current event, or maybe even an opposing candidate. For others it’s a simple call to action or the candidate’s inspirational message.

 

We want to know what you think.

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Raising the Dead: Tombstone Inspires Design

A conch shell is one of the first things many people associate with the Bahamas. In fact, the conch rests atop the official coat of arms of this island chain, and represents its varied marine life. But step upon Bahamian shores and you’ll quickly discover that sea shells are simply the gateway to a culture whose vivid past and present are characterized by bold colors, unique patterns and textures, as well as iconic symbols such as marlins, flamingoes, yellow elder flowers, pineapple, and much more.

Recently, The Publicus Community team was scouting photo shoot locations on and around Grand Bahama Island for an upcoming re-branding of Deep Water Cay. We visited Sweetings Cay and met with many interesting locals who were all too eager to shed light on the history of their island and what they believed represented its beauty. In our scouting, we somehow ended up in the village cemetery and happened upon a tombstone that caught our eye. Don’t ask how we came to scout a cemetery for a photo shoot of a luxury bonefishing resort—we just did. And with Halloween coming up, it seems worth mentioning.

Anyway…the tombstone. Here’s an actual shot of what we saw:

Halloween Post

We don’t have any info on who’s actually buried there. It might have been worldly explorer or it could have been just a simple conch fritter cook. Regardless, we found the pattern breathtakingly beautiful in its uniformity, simplicity, and age, and just knew it would find its way into our rebranding effort.

Our designer, Maari Casey, says: “I pulled the design for most of the backgrounds from that very cool tombstone. I wanted the work to feel like it could almost blend into the island.”

Here is her re-interpretation of the symbol on Deep Water Cay’s new website.

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Maari adds: “I also used illustrations of shells and fruit because in a lot of the Bahamian design research I did, I noticed that illustrations as well as various plant life and shells were used in a reoccurring patterns on a lot of the textiles.”

pineapple Shells Parakeet

 

The point we’re getting at, is that at The Publicus Community, we always aim to dig deeper and bring forward the authenticity of a brand through design. And that’s something you won’t find on any stock site.

Notice the backgrounds and textures used on Deep Water Cay’s new brochure and community map. Check them out here:

http://issuu.com/publicusco/docs/dwc005_takedownbr_v6-1?e=8054736/4611192

Happy Halloween from The Publicus Community!

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The Publicus Community Brings Press & Patrons to Raleigh’s First Largescale Halloween Fest

The Publicus Community partnered with Live Gumption, Legacy Event Planners and the Raleigh Jaycees to host Raleigh’s first ever Halloween Festival- The Living Dead Fest.

In the weeks leading up to the event, The Publicus Community secured 6 television interviews and 11 print and online articles covering the Living Dead Festival.

“The team at the Jaycees, Live Gumption and Legacy Event Planners had a fantastic story to tell and we we’re thrilled to be a part of this event! Through out efforts we we’re able to help get over 2,500 visitors to the festival and generate thousands of dollars for the Jaycees,” said Peter Dawyot, Managing Director at The Publicus Community.

The Publicus Community is a full service advertising and public relations agency in Raleigh, NC. The Publicus Community works with clients in a wide array of industries to develop advertising and public relations campaigns that capture audiences and builds better brands.

 

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The Publicus Community’s Client Lands Top Spot on Google Organic Search

The Publicus Community teamed up with Now Hear This, a boutique audiology practice in Raleigh, NC to distribute a national press release designed to improve the client’s Search Engine Optimization (SEO). The press release focused on the demand for a new service only offered at Now Hear This, the ACAM5.

Coverage  was phenomenal. Now Hear This reached the top of the Google organic search for “hearing aid” and “audiology” key words and  was featured in 47 media outlets across the US, including the Boston Globe and the San Francisco Chronicle  among many more.

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The Publicus Community Ad Concept Runs in Inaugural Issue of Walter Magazine

The Publicus Community worked with Now Hear This, an innovative audiology practice in the Raleigh, NC to design a new ad concept that was featured in a host of regional magazines throughout the Triangle including Walter Magazine.

“Walter defines a fantastic audience for our clients,” said Peter Dawyot, Managing Director at The Publicus Community. “Readers of Walter are smart, sophisticated and among the most influential members of the Triangle. We feel like this magazine has incredible potential to reach a fantastic audience and we’re proud to introduce many of our clients to advertising opportunities with Walter.”

The Publicus Community is a full service advertising and public relations agency in Raleigh, NC.  The Publicus Community works with clients in a wide array of industries to develop advertising and public relations campaigns that capture audiences and builds better brands.