Peter Dawyot, Managing Director of The Publicus Community is featured in an article on Vertical Response regarding “Top Word Crimes” and other mistakes made by marketers and companies alike, when trying to reach their audience. The article looks at how overused words like “epic” and alternate spellings of words, like “peek” and “peak”, can plague an email advertising campaign.
“We had a fun time coming up with some of our top word crimes around the office,” said Dawyot. “There were so many to choose from. Oftentimes with email campaigns, you have a very short window of time to produce a concept that carries both an effective message and is very current to the moment. We pride ourselves at creating campaigns that do this and avoid these common mistakes that are addressed in the Vertical Response article.”