The Publicus Community press releases.

C-ads-publicus

The Publicus Community Ad Concept Runs in Inaugural Issue of Walter Magazine

The Publicus Community worked with Now Hear This, an innovative audiology practice in the Raleigh, NC to design a new ad concept that was featured in a host of regional magazines throughout the Triangle including Walter Magazine.

“Walter defines a fantastic audience for our clients,” said Peter Dawyot, Managing Director at The Publicus Community. “Readers of Walter are smart, sophisticated and among the most influential members of the Triangle. We feel like this magazine has incredible potential to reach a fantastic audience and we’re proud to introduce many of our clients to advertising opportunities with Walter.”

The Publicus Community is a full service advertising and public relations agency in Raleigh, NC.  The Publicus Community works with clients in a wide array of industries to develop advertising and public relations campaigns that capture audiences and builds better brands.

R-Build Better Brands

Audiology Practice Sees Tremendous Growth From The Publicus Community Campaigns

Now Hear This, a private audiology practice in Raleigh, NC has seen a tremendous growth in new clients who are searching for better sound quality from their hearing aids.

Since partnering with The Publicus Community five months ago, Now Hear This has acquired over 300 new clients. Patients are contacting the innovative audiology practice because of their ground-breaking use of a newly FDA approved medical device called the ACAM 5 that helps audiologist program patient’s hearing aids more effectively for improved sound quality.

The Publicus Community has teamed up with Now Hear This for public relations campaigns with The News & Observer, The Winston Salem Journal, Boom! magazine, Health & Healing, Walter magazine, a host of online publications, radio interviews and direct mail campaigns.

“We are thrilled at the response that Now Hear This has received. By implementing the technology of the ACAM system they are helping many people who suffer from hearing loss from across the country and we couldn’t be prouder to help share their story,” said Peter Dawyot, Managing Director at Publicus.

R-Now Hear This

Raleigh Audiology Practice, Now Hear This, The First In US To Use ACAM 5

Raleigh Audiology Practice Is First To Address The Needs of Hearing Impaired People With New FDA Cleared Medical Device And An Advanced Hearing Aid Fitting System            

For Immediate Release-
Raleigh, NC-

Now Hear This, a new audiology clinic in Raleigh, NC is the first private practice in the U.S. to employ a new hearing aid fitting device cleared by the FDA.  It customizes the performance of any hearing aid to meet the exact needs of the patient.   Used by a trained audiologist, it enables Now Hear This to do a procedure called Real Ear Measurement on every patient, along with other advanced procedures.  This is in sharp contrast to virtually all other U.S. hearing aids shops and practices, and follows the standard of care prescribed by universities and national audiology academies.

“As the standard of care, universities train audiologists and hearing professionals to do Real Ear Measurement 100% of the time on every patient, but in reality these measurements are performed on a small fraction of patients seen in private practice. Some industry experts estimate only 10-20%,” said Philip Griffin, Doctor of Audiology at Now Hear This.

This lapse is a primary reason many hearing aids and hearing aid dispensers have developed bad reputations.  An article in Consumer Reports (July 2009,) identified that it isn’t the hearing aids: it’s the hearing aid fitting that is the problem.

Now Hear This uses a unique fitting philosophy in combination with ACAM® 5, a device manufactured by the German company, Acousticon.  It was designed by audiologists for audiologists, and essentially automates the use of a number of advanced tools and technologies.  Audiologists using the procedures have reported that it increases patient satisfaction up to 80%.

“Fitting systems that address the patient’s individual hearing needs are the best methods to accurately determine a patient’s hearing loss and measure the effectiveness of a patient’s hearing aid,” said Griffin. “Proper fitting is much more than ensuring that the hearing aid fits comfortably in the ear.  It means the audiologist has taken the time to use tools and technologies that will give the patient the ability to understand speech and hear the sounds of life in the most natural way possible.”

Consumer Reports found that two-thirds of patient’s who purchase hearing aids were not fitted properly by the hearing aid provider, which resulted in the aids being amplified too little or too much.

Dr. Griffin believes that an accurate and verified hearing aid fitting is essential, and provides the patient with the best opportunity to hear clearly. “Properly fitting hearing aids with Real-Ear Measurements is the standard of care for every fitting,” said Griffin. “It’s a shame that more hearing professionals don’t do it. We do.”

Now Hear This employs a unique patient first approach, spending more one-on-one time with the patients to fully perfect the hearing aid fitting. This allows Now Hear This to precisely tailor the hearing aid’s sound quality to the patient’s individual ears and their individual prescription. By spending more time up front with the medical professionals at Now Hear This, patients typically will have less return visits to the audiologist than at standard hearing practices.

 Technology and Experience

The hearing professionals at Now Hear This have been extensively trained on an array of advanced fitting procedures in Germany by the Acousticon team. Audiologists using these fitting procedures have seen dramatic results in patient hearing including:  improved ability to hear and understand speech in all ambient noise conditions, more comfortable hearing aids and less reports of “too loud” hearing aids.

The Now Hear This system uses a series of tests to identify the severity of the hearing loss and measure how effectively hearing aids respond to that loss.

The ACAM Fitting System Components Include:

Loudness scaling technology that accurately measures how the patient perceives and interprets sound coming from their hearing aid in order to more precisely calculate the most comfortable sound level.  Called TruTarget®, it diagnoses exactly how loud a sound should be coming from a hearing aid.

Real-Ear Measurements (REM):  Called TruFit® by the Now Hear This audiologist, it  measures the exact sound emitted from the hearing aid and ensures that audiologist can precisely amplify a patient’s hearing aid based on information from the TruTarget® Loudness Scaling tests.

Now Hear This found that by spending more time with patients and using these and other specialized tests of ACAM® 5, audiologists can better identify a patient’s hearing loss, adjust hearing aids programmed with other systems and optimize patients’ hearing as their abilities change over time.
 Learn More About Now Hear This And The Innovative Fitting Procedures

For more information about Now Hear This, the individual fitting systems and the
ACAM 5®; visit www.NowHearThisClinic.com or contact Peter Dawyot at The Publicus Community -Peter@PublicusCo.com or by phone at 919.885.4299

R-publicus national campaign

The Publicus Community Launches National Creative Network Built Around Client Industries.

The Publicus Community, a full service branding agency specializing in advertising, public relations, web design and print production has opened an office in Raleigh, NC.

The Publicus Community builds creative teams that are specially fit to meet the needs of each client and their industry by bringing in a network of top industry talent from across the US.

“We pair creative individuals and agency executives who have worked within specific industries with clients from that same industry,” said Peter Dawyot, Managing Director for The Publicus Community. “This allows us to create an engaging community of team members ideally focused on each project.”

This means that a client who works in real estate is outfitted with a creative team that caters towards the real estate industry, where as, a client affiliated with the health care industry is represented by a dedicated team that focuses specifically on health care projects.

“We essentially do this with every client. Imagine an informed database of agency talent that caters specifically to your needs –that’s what we do,” said Dawyot.

Just as The Publicus Community is selective about which staff members work with each client, they are equally selective about the types of clients and projects they take on.

The Publicus Community represents niche clients found in luxury brands, tourism destinations, real estate industry affiliates, health care and tech marketing industries.

“Because we build our branding teams around specific industries, we actively seek out projects that are affiliated with the industries that our agency experts thrive in,” said Dawyot.

A few of The Publicus Community’s current clients include Scotch Hall Preserve, a luxury real estate community in Edenton, NC ; Capella Pedregal an ultra high-end resort in Cabo San Lucas, Mexico and Now Hear This,  An emerging audiology office located in Raleigh, using state-of-the-art fitting procedures to improve client satisfaction with hearing aids.

Our clients come to us for an array of services and we believe that the best way to cater to them is to provide an industry knowledgeable staff that they can depend on, to do great work and provide great customer service.  We believe in Building Better Brands.

For more information contact The Publicus Community at Contact@PublicusCo.com

R-scotch hall2

The Publicus Community Teams With Scotch Hall Preserve To Showcase Luxury Residential Getaway.

The Publicus Community, a full-service advertising agency in Raleigh, NC has teamed up with Scotch Hall Preserve, a luxury resort community located in Northeastern North Carolina to offer branding and copy writing services.

Scotch Hall Preserve has ramped up development with more than $7 million in new construction projects that began in February at the 950-acre resort community. The construction is highlighted by the release of an elegant waterfront cottage neighborhood overlooking the Albemarle Sound and an amenities collection that will complement a signature Arnold Palmer Golf Course that is currently open for play.

The Publicus Community has teamed up with Scotch Hall Preserve to develop a series of print and radio ads and offer experience as a branding company that utilizes a network of creative individuals affiliated with the real estate industry.

The Publicus Community’s goal is to build Scotch Hall Preserve’s brand recognition to potential second homebuyers in the Triangle through radio and print publications, direct mail services and other creative strategies.

The Publicus Community: A Network Of Resources At A Client’s Disposal

The Publicus Community builds creative teams that are specially fit to meet the needs of each client by bringing in a network of top industry talent from across the U.S.  Each member of the creative teams are selected based on their experience and knowledge within the client’s industry. This ensures that clients have an informed database of agency talent that cater specifically to their industry.
Click Here For More Information On Scotch Hall Preserve:
ScotchHallPreserve.com

Click Here For More Information On The Publicus Community:
PublicusCo.com

R-publicus logo

The Publicus Community Welcomes Innovative Audiology Practice, Now Hear This; The First To Use New FDA Approved ACAM5.

The Publicus Community welcomes Now Hear This, an innovative audiology practice in Raleigh, NC introducing a series of state-of-the-art hearing aid fitting services recently approved by the FDA known as the ACAM5.  The Publicus Community is managing public relations campaigns to promote their new practice and the ACAM5.

Now Hear This is the first audiology practice in the United States to offer the ACAM5 fitting system. This system, which has been used in Europe for over 20 years, accurately determines patient’s hearing loss levels much better than current methods used by medical practices in the United States.

Audiologists in the U.S. currently diagnose the severity of a patient’s hearing loss by comparing the patient’s hearing test results to that of a medical focus group deemed to have “perfect” hearing.

THE ACAM5 DIFFERENCE:

The ACAM5 doesn’t compare the individual’s test results to that of the accuracy of a medical focus group. Instead, the ACAM5 identifies the patient’s optimal hearing abilities through a series of personalized tests. The ACAM5 procedures then accurately provide the best options in hearing aid fitting services to improve patient’s hearing aid performance.

 

The Publicus Community: A Network Of Resources At A Client’s Disposal

The Publicus Community builds creative teams that are specially fit to meet the needs of each client by bringing in a network of top industry talent from across the U.S.  Each member of the creative teams are selected based on their experience and knowledge within the clients industry. This ensures that clients have an informed database of agency talent that caters specifically to their industry.
To Learn More About The ACAM5 And These Innovative Services Click Here:

Click Here To Learn More About Now Hear This:
NowHearThisClinic.com

Click Here To Learn More About The Publicus Community.
PublicusCo.com

R-capella

The Publicus Community Develops Creative Services For Luxury Resort, Capella Pedregal.

The Publicus Community, A full-service advertising agency located in Raleigh, NC has teamed up with Capella Pedregal – an ultra high-end resort in Cabo San Lucas, Mexico to help with their luxury resort branding strategies.

Capella Pedregal is the premier spa resort in Cabo San Lucas, located on the tip of Mexico’s Baja California Peninsula. Encompassing 24 spectacular mountainside and oceanfront acres, the resort rests at the very point where the Pacific Ocean meets the Sea of Cortez. Capella Pedregal was featured on the October 2011 cover of Conde’ Nast Magazine and voted as one of the Top Resort Destinations in Mexico.

The Publicus Community will provide Capella Pedregal with an array of creative services including the development of designer billboards to be placed in the famed the Cabo San Lucas Marina. The marina often serves as a dock for some of the most exclusive luxury yachts and boats in the world.

The Publicus Community: A Network Of Resources At A Client’s Disposal

The Publicus Community builds creative teams that are specially fit to meet the needs of each client by bringing in a network of top industry talent from across the U.S. Each member of the creative teams are selected based on their experience and knowledge within the client’s industry. This ensures that clients have an informed database of agency talent that cater specifically to their industry.

The Publicus Community looks forward to working with Capella Pedregal on many more exciting projects as this legendary resort continues to build it’s reputation as one of the finest resort destinations in the world.

 

Click Here To Learn More About Capella Pedregal:
CapellaCabo.com

Click Here To See The Billboards

Click Here To Learn More About The Publicus Community:
PublicusCo.com

R-Now Hear This

Now Hear This Public Relations Campaign

The Publicus Community worked with Now Hear This to develop a comprehensive public relations plan to target the top radio and print publication North Carolina’s Triangle region. The program focuses on targeted releases about the new procedures that Now Hear This offers and how their comprehensive hearing aid fitting technology is among the most important methods to improve hearing aid functionality.

The Publicus Community developed a targeted media list, press releases, reached out to media outlets and served as the liaison between Now Hear This and media outlets.

Click Below To See Publicity

The News & Observer
Cover Story

Caring Connections Radio Interview

 

R-Scotch Hall

Scotch Hall Preserve Radio Spots

A series of four radio ads were developed to introduce Scotch Hall Preserve to the North Carolina Triangle market. The segmented radio spots focused on the new construction and amenities, family lifestyle and the signature Arnold Palmer Golf Course.

The result of these branding opportunities included an increase in brand awareness in a key market for Scotch Hall Preserve and highly increased website presence of the community.

Microphone