The Publicus Community press releases.

Melissa Hanaka

Melissa Hanaka Joins The Publicus Community as Brand Strategist

The Publicus Community, a full service advertising and public relations agency, has announced the addition of Melissa Hanaka as Brand Strategist. Within this role, Hanaka will oversee the Creative Team and work closely with Jeff Tippett (Marketing Director) and Peter Dawyot (Managing Director) to develop overall brand cohesion.

Hanaka earned her BS in Hospitality and Tourism Management from the Isenberg School of Management at the University of Massachusetts, Amherst. She is an enthusiastic self-starter with almost a decade’s worth of experience in creative marketing, advertising, and public relations. Prior to her start at The Publicus Community, she worked with an internationally recognized luxury resort and real estate development, Baha Mar located in the Bahamas, managing a multitude of projects across various disciplines, including: print and digital advertising, direct marketing, collateral design, social media, and website development.

“Melissa brings great insight and experience to The Publicus Community. Her knowledge of the luxury real estate industry makes her an incredible resource,” says Managing Director, Peter Dawyot.

The Publicus Community is very pleased to have Hanaka on board and looks forward to incorporating her knowledge and expertise into compelling advertising and marketing for clientele.

ABOUT THE PUBLICUS COMMUNITY:

The Publicus Community is a full-service advertising and public relations agency in Raleigh, NC, working with clients across a wide array of industries in order to develop advertising and public relations campaigns that capture audiences and help build better brands.

Leargest Internet & Design Firms (TBJ)

The Publicus Community Receives Award for Internet Marketing and Design

Triangle Biz Journal has awarded The Publicus Community with a coveted spot on its annual list of Largest Internet Marketing & Design Firms. This news comes in light with two other awards from Triangle Biz Journal, both the 11th Largest Advertising Agency and 23rd Largest Public Relations Firm.

 

“We are thrilled to receive such positive recognition from Triangle Biz Journal,” says Peter Dawyot, Managing Director at The Publicus Community, “and we look forward to furthering our Internet Marketing and Design reach as our firm continues to grow.”

 

 

The Publicus Community is a full-service advertising and public relations agency in Raleigh, NC, working with clients across a wide array of industries in order to develop advertising and marketing campaigns that capture audiences and help build better brands.

PR Firms Image (Recognized by Triangle Business journal)

The Publicus Community Recognized as One of Raleigh’s Largest Public Relations Firms

Triangle Biz Journal released an annual report of the 25 Largest Raleigh/Durham Firms for Public Relations, and The Publicus Community is very excited to have made the list at 23rd.

 

“My team and I are greatly appreciative to receive this recognition,” says Peter Dawyot, Managing Director, The Publicus Community.

 

The Publicus Community continues to grow into one of the most recognized Resort Marketing and Branding Agencies in the U.S. With clientele stretching all the way from Idaho to the Caribbean, The Publicus Community specializes in representing luxury resort real estate communities and developers, as well as local, North Carolina politics.

Largest Ad Agencies (TBJ)

The Publicus Community Recognized as One of Triangle Biz Journal’s Largest Ad Agencies

Triangle Biz Journal released an annual report of the 25 largest Ad Agencies in the Raleigh/Durham area, and The Publicus Community made its debut at spot number 11.

 

“We are thrilled to be recognized by Triangle Biz Journal and look forward to a very long relationship with the creative community in both the Triangle and globally,” says Peter Dawyot, Managing Director, The Publicus Community.

 

Check it out: http://www.bizjournals.com/triangle/subscriber-only/2013/08/09/advertising-agencies.html

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The Publicus Community Announced as Advertising Agency of Record for Deep Water Cay

The Publicus Community, a full service branding and public relations agency specializing in real estate developments has become the advertising agency of record for Deep Water Cay, The oldest bonefishing resort in the Bahamas.

Deep Water Cay, located off Grand Bahama Island, was founded in 1958 by A.J. McClane and Gil Drake – two of sport fishing’s legendary anglers. The pair felt the island was the ideal location for unforgettable fishing experiences. Today, guest come to Deep Water Cay from across the globe to experience one of the most acclaimed bonefishing destinations in the world.

In addition to fishing, Deep Water Cay offers activities for the entire family including: scuba diving, snorkeling, paddle boarding, sailing, and kayaking.

In 2013, Deep Water Cay will invest heavily in renovating the island’s Lodge, Bar area, and break ground on the first of a collection of residential cottages known as the West End Cottages.

The Publicus Community will partner with Deep Water Cay to manage the rebranding efforts that include: fully responsive website, digital and print brochures, Currents – a quarterly digital magazine reflecting the life and leisure of the community, and a collection of digital and printed marketing assets.

“The Publicus Community is honored to be a part of this historic destination,” said Peter Dawyot, Managing Director of The Publicus Community. “Our team will be developing a campaign that is both reflective of the heritage of Deep Water and mindful of the new era that Deep Water Cay is now ushering in.”

About The Publicus Community:

The Publicus Community is located in Raleigh, NC and represents an array of luxury resort real estate communities and developers across the US, Mexico and the Caribbean that have included: Deep Water Cay – (Bahamas), Esperanza Residences – (Cabo San Lucas, MX), Capella Pedregal – (Cabo San Lucas, MX), Whitetail Club – (McCall, ID), Scotch Hall Preserve – (Merry Hill, NC), Savvy Homes – (Raleigh, NC).

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The Publicus Community Announced as Advertising Agency of Record for Whitetail Club

The Publicus Community, a full service branding and public relations agency specializing in real estate developments has become the advertising agency of record for Whitetail Club in McCall, Idaho.

Whitetail Club is situated among the Salmon River Mountains and directly across from the region’s famed Shore Lodge and Payette Lake. Both Whitetail Club and the Shore Lodge are owned by the development group, Alscott Inc. – (Boise, ID).

“McCall has been one of my favorite places in the world ever since my
family built a home here in the 1950s—some of my best childhood memories are centered around McCall and Payette Lake,” said Joe Scott, Whitetail Club Owner and Alscott Inc. CEO. “This whole area is magic. And it has just kept getting better and better over the years. It’s an exciting time to be in McCall, and I’m proud of Whitetail Club’s evolution and of the vital role we’re playing in the community.”

Whitetail Club’s release of over 230 homesites provides a collection of mountain architecture that is indicative of the area and an amenities collection unlike any other in the region. Amenities include: “Top 100” ranked Andy North designed golf course, and access to multiple fine dining establishments at the Shore Lodge, the award winning Cove Spa and a private members beach on Payette Lake, where members enjoy boating and fishing.

The Publicus Community will partner with Whitetail Club to manage the rebranding efforts that include: fully responsive website design, digital and print brochures, Summit – a 64 page magazine reflecting the life and leisure of the community, and a collection of digital and printed marketing assets.

“We are thrilled to work with Whitetail Club and view this as a tremendous opportunity to share the luxurious side of Idaho,” said Peter Dawyot, Managing Director of The Publicus Community. “Whitetail Club offers an unparalleled experience that consumers in our demographic are searching for, and we look forward to being a part of the team.”

About The Publicus Community:

The Publicus Community is located in Raleigh, NC and represents an array of luxury resort real estate communities and developers across the US, Mexico and the Caribbean that have included: Whitetail Club – (McCall, ID), Esperanza Residences – (Cabo San Lucas, MX), Capella Pedregal – (Cabo San Lucas, MX), Deep Water Cay – (Bahamas), Scotch Hall Preserve – (Merry Hill, NC), Savvy Homes – (Raleigh, NC).

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The Publicus Community Teams Up With Savvy Homes

The Publicus Community a full service advertising and public relations agency in Raleigh, NC has teamed up with Savvy Homes (Raleigh, NC) one of the South’s premier new homebuilders. The Publicus Community is proud to announce this relationship and is responsible for assisting in the development of many digital, video and print marketing campaigns.

 

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The Publicus Community Brings Press & Patrons to Raleigh’s First Largescale Halloween Fest

The Publicus Community partnered with Live Gumption, Legacy Event Planners and the Raleigh Jaycees to host Raleigh’s first ever Halloween Festival- The Living Dead Fest.

In the weeks leading up to the event, The Publicus Community secured 6 television interviews and 11 print and online articles covering the Living Dead Festival.

“The team at the Jaycees, Live Gumption and Legacy Event Planners had a fantastic story to tell and we we’re thrilled to be a part of this event! Through out efforts we we’re able to help get over 2,500 visitors to the festival and generate thousands of dollars for the Jaycees,” said Peter Dawyot, Managing Director at The Publicus Community.

The Publicus Community is a full service advertising and public relations agency in Raleigh, NC. The Publicus Community works with clients in a wide array of industries to develop advertising and public relations campaigns that capture audiences and builds better brands.

 

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The Publicus Community’s Client Lands Top Spot on Google Organic Search

The Publicus Community teamed up with Now Hear This, a boutique audiology practice in Raleigh, NC to distribute a national press release designed to improve the client’s Search Engine Optimization (SEO). The press release focused on the demand for a new service only offered at Now Hear This, the ACAM5.

Coverage  was phenomenal. Now Hear This reached the top of the Google organic search for “hearing aid” and “audiology” key words and  was featured in 47 media outlets across the US, including the Boston Globe and the San Francisco Chronicle  among many more.