The Publicus Community Case Studies

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Authentic Connection: The Publicus Community Connects City Council Member with Small Business Leaders.


The Publicus Community hosted a gathering of up to 50 small business leaders. This group came to talk directly with one of their City of Raleigh City Council At-Large Members: Russ Stephenson.

The Publicus Community hosted the event at The Architect in downtown Raleigh. The venue created a warm and comfortable environment. It was as comfortable and intimate as being at a small home meeting. The Publicus Community handled every detail of the event: venue selection, invitations, registration, logistics and production.

Mr. Stephenson began by sharing his thoughts on where the City is and where he’d like to take this community. The evening concluded with a Q&A. Passionate discussions began around education and broadband speed. Although the City Council doesn’t directly impact the Wake County School Board, the citizens encouraged the Councilor to use his influence to help continue the path of more civil discourse within the Board and with County Commissioners. Wake School Board member, Christine Kushner, was in attendance and spoke directly to issues that surfaced.

Most business leaders articulated that they appreciated the opportunity to get to know their Council member in an informal setting. Mr. Stephenson also appreciated the ability to hear directly from voters.

But perhaps one of the strongest action items that came from the meeting was a connection made that could possibly bring some stability to the Raleigh Technology and Business Center. The Center has been under scrutiny for financial issues. Mr. Stephenson was able to connect with someone that has a broad experience in this field.

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The Publicus Community Political Case Studies


Bonner Gaylord is the City Councilor for District E of the Raleigh City Council. With an upcoming election and a desire to expand his reach among Raleigh voters, particularly those in the innovation sector, he approached The Publicus Community to assist with the planning and promotion of a recent campaign event.

“Our first task was to find a unique space in Raleigh that could serve as an appropriate venue for an innovation-themed event,” says Jeff Tippett, Senior Marketing Executive at The Publicus Community. He adds: “When we entered HQ, a shared downtown workspace designed by entrepreneurs for entrepreneurs, we knew we found it.”

The Publicus Community secured the space, handled all planning and logistics, and then went to work on energizing and motivating people to attend.

“Our approach consisted of an aggressive email and social media campaign targeting the Triangle’s. We really went after the people who are making it happen,” says Tippett.

He adds: “We tapped into a comprehensive organic email list and pushed out notices and updates through our own social networks. We also reached out to over 80 media outlets. Then, the best that thing that could have happened, did: the key influencers in our social spheres carried the message to their friends and followers and got people fired up to attend.”

Leading up to the event, The Publicus Community relied on Eventbrite to communicate with attendees, and sent out timely reminders via Facebook and Twitter. The agency even had a contingency for those who couldn’t physically be there, offering a live broadcast and chat over the web via Ustream.

The results were beyond successful. Attendance exceeded expectations. He gained 120 valuable new email subscribers to be used for future outreach and fundraising opportunities. “It was refreshing to see so many people engaged in the future of our city and eager to further Raleigh’s push toward being seen as a center of innovation,” says Gaylord. “The work that The Publicus Community did was central to that engagement.”

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The Publicus Community’s Client Lands Top Spot on Google Organic Search

The Publicus Community teamed up with Now Hear This, a boutique audiology practice in Raleigh, NC to distribute a national press release designed to improve the client’s Search Engine Optimization (SEO). The press release focused on the demand for a new service only offered at Now Hear This, the ACAM5.

Coverage  was phenomenal. Now Hear This reached the top of the Google organic search for “hearing aid” and “audiology” key words and  was featured in 47 media outlets across the US, including the Boston Globe and the San Francisco Chronicle  among many more.


The Publicus Community Ad Concept Runs in Inaugural Issue of Walter Magazine

The Publicus Community worked with Now Hear This, an innovative audiology practice in the Raleigh, NC to design a new ad concept that was featured in a host of regional magazines throughout the Triangle including Walter Magazine.

“Walter defines a fantastic audience for our clients,” said Peter Dawyot, Managing Director at The Publicus Community. “Readers of Walter are smart, sophisticated and among the most influential members of the Triangle. We feel like this magazine has incredible potential to reach a fantastic audience and we’re proud to introduce many of our clients to advertising opportunities with Walter.”

The Publicus Community is a full service advertising and public relations agency in Raleigh, NC.  The Publicus Community works with clients in a wide array of industries to develop advertising and public relations campaigns that capture audiences and builds better brands.

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Now Hear This Public Relations Campaign

The Publicus Community worked with Now Hear This to develop a comprehensive public relations plan to target the top radio and print publication North Carolina’s Triangle region. The program focuses on targeted releases about the new procedures that Now Hear This offers and how their comprehensive hearing aid fitting technology is among the most important methods to improve hearing aid functionality.

The Publicus Community developed a targeted media list, press releases, reached out to media outlets and served as the liaison between Now Hear This and media outlets.

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The News & Observer
Cover Story

Caring Connections Radio Interview


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Scotch Hall Preserve Radio Spots

A series of four radio ads were developed to introduce Scotch Hall Preserve to the North Carolina Triangle market. The segmented radio spots focused on the new construction and amenities, family lifestyle and the signature Arnold Palmer Golf Course.

The result of these branding opportunities included an increase in brand awareness in a key market for Scotch Hall Preserve and highly increased website presence of the community.