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The Publicus Community Announced as Advertising Agency of Record for Deep Water Cay

The Publicus Community, a full service branding and public relations agency specializing in real estate developments has become the advertising agency of record for Deep Water Cay, The oldest bonefishing resort in the Bahamas.

Deep Water Cay, located off Grand Bahama Island, was founded in 1958 by A.J. McClane and Gil Drake – two of sport fishing’s legendary anglers. The pair felt the island was the ideal location for unforgettable fishing experiences. Today, guest come to Deep Water Cay from across the globe to experience one of the most acclaimed bonefishing destinations in the world.

In addition to fishing, Deep Water Cay offers activities for the entire family including: scuba diving, snorkeling, paddle boarding, sailing, and kayaking.

In 2013, Deep Water Cay will invest heavily in renovating the island’s Lodge, Bar area, and break ground on the first of a collection of residential cottages known as the West End Cottages.

The Publicus Community will partner with Deep Water Cay to manage the rebranding efforts that include: fully responsive website, digital and print brochures, Currents – a quarterly digital magazine reflecting the life and leisure of the community, and a collection of digital and printed marketing assets.

“The Publicus Community is honored to be a part of this historic destination,” said Peter Dawyot, Managing Director of The Publicus Community. “Our team will be developing a campaign that is both reflective of the heritage of Deep Water and mindful of the new era that Deep Water Cay is now ushering in.”

About The Publicus Community:

The Publicus Community is located in Raleigh, NC and represents an array of luxury resort real estate communities and developers across the US, Mexico and the Caribbean that have included: Deep Water Cay – (Bahamas), Esperanza Residences – (Cabo San Lucas, MX), Capella Pedregal – (Cabo San Lucas, MX), Whitetail Club – (McCall, ID), Scotch Hall Preserve – (Merry Hill, NC), Savvy Homes – (Raleigh, NC).

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The Publicus Community Announced as Advertising Agency of Record for Whitetail Club

The Publicus Community, a full service branding and public relations agency specializing in real estate developments has become the advertising agency of record for Whitetail Club in McCall, Idaho.

Whitetail Club is situated among the Salmon River Mountains and directly across from the region’s famed Shore Lodge and Payette Lake. Both Whitetail Club and the Shore Lodge are owned by the development group, Alscott Inc. – (Boise, ID).

“McCall has been one of my favorite places in the world ever since my
family built a home here in the 1950s—some of my best childhood memories are centered around McCall and Payette Lake,” said Joe Scott, Whitetail Club Owner and Alscott Inc. CEO. “This whole area is magic. And it has just kept getting better and better over the years. It’s an exciting time to be in McCall, and I’m proud of Whitetail Club’s evolution and of the vital role we’re playing in the community.”

Whitetail Club’s release of over 230 homesites provides a collection of mountain architecture that is indicative of the area and an amenities collection unlike any other in the region. Amenities include: “Top 100” ranked Andy North designed golf course, and access to multiple fine dining establishments at the Shore Lodge, the award winning Cove Spa and a private members beach on Payette Lake, where members enjoy boating and fishing.

The Publicus Community will partner with Whitetail Club to manage the rebranding efforts that include: fully responsive website design, digital and print brochures, Summit – a 64 page magazine reflecting the life and leisure of the community, and a collection of digital and printed marketing assets.

“We are thrilled to work with Whitetail Club and view this as a tremendous opportunity to share the luxurious side of Idaho,” said Peter Dawyot, Managing Director of The Publicus Community. “Whitetail Club offers an unparalleled experience that consumers in our demographic are searching for, and we look forward to being a part of the team.”

About The Publicus Community:

The Publicus Community is located in Raleigh, NC and represents an array of luxury resort real estate communities and developers across the US, Mexico and the Caribbean that have included: Whitetail Club – (McCall, ID), Esperanza Residences – (Cabo San Lucas, MX), Capella Pedregal – (Cabo San Lucas, MX), Deep Water Cay – (Bahamas), Scotch Hall Preserve – (Merry Hill, NC), Savvy Homes – (Raleigh, NC).

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The Publicus Community Teams Up With Savvy Homes

The Publicus Community a full service advertising and public relations agency in Raleigh, NC has teamed up with Savvy Homes (Raleigh, NC) one of the South’s premier new homebuilders. The Publicus Community is proud to announce this relationship and is responsible for assisting in the development of many digital, video and print marketing campaigns.

 

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The Publicus Community Brings Press & Patrons to Raleigh’s First Largescale Halloween Fest

The Publicus Community partnered with Live Gumption, Legacy Event Planners and the Raleigh Jaycees to host Raleigh’s first ever Halloween Festival- The Living Dead Fest.

In the weeks leading up to the event, The Publicus Community secured 6 television interviews and 11 print and online articles covering the Living Dead Festival.

“The team at the Jaycees, Live Gumption and Legacy Event Planners had a fantastic story to tell and we we’re thrilled to be a part of this event! Through out efforts we we’re able to help get over 2,500 visitors to the festival and generate thousands of dollars for the Jaycees,” said Peter Dawyot, Managing Director at The Publicus Community.

The Publicus Community is a full service advertising and public relations agency in Raleigh, NC. The Publicus Community works with clients in a wide array of industries to develop advertising and public relations campaigns that capture audiences and builds better brands.

 

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The Publicus Community’s Client Lands Top Spot on Google Organic Search

The Publicus Community teamed up with Now Hear This, a boutique audiology practice in Raleigh, NC to distribute a national press release designed to improve the client’s Search Engine Optimization (SEO). The press release focused on the demand for a new service only offered at Now Hear This, the ACAM5.

Coverage  was phenomenal. Now Hear This reached the top of the Google organic search for “hearing aid” and “audiology” key words and  was featured in 47 media outlets across the US, including the Boston Globe and the San Francisco Chronicle  among many more.

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The Publicus Community Ad Concept Runs in Inaugural Issue of Walter Magazine

The Publicus Community worked with Now Hear This, an innovative audiology practice in the Raleigh, NC to design a new ad concept that was featured in a host of regional magazines throughout the Triangle including Walter Magazine.

“Walter defines a fantastic audience for our clients,” said Peter Dawyot, Managing Director at The Publicus Community. “Readers of Walter are smart, sophisticated and among the most influential members of the Triangle. We feel like this magazine has incredible potential to reach a fantastic audience and we’re proud to introduce many of our clients to advertising opportunities with Walter.”

The Publicus Community is a full service advertising and public relations agency in Raleigh, NC.  The Publicus Community works with clients in a wide array of industries to develop advertising and public relations campaigns that capture audiences and builds better brands.

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Audiology Practice Sees Tremendous Growth From The Publicus Community Campaigns

Now Hear This, a private audiology practice in Raleigh, NC has seen a tremendous growth in new clients who are searching for better sound quality from their hearing aids.

Since partnering with The Publicus Community five months ago, Now Hear This has acquired over 300 new clients. Patients are contacting the innovative audiology practice because of their ground-breaking use of a newly FDA approved medical device called the ACAM 5 that helps audiologist program patient’s hearing aids more effectively for improved sound quality.

The Publicus Community has teamed up with Now Hear This for public relations campaigns with The News & Observer, The Winston Salem Journal, Boom! magazine, Health & Healing, Walter magazine, a host of online publications, radio interviews and direct mail campaigns.

“We are thrilled at the response that Now Hear This has received. By implementing the technology of the ACAM system they are helping many people who suffer from hearing loss from across the country and we couldn’t be prouder to help share their story,” said Peter Dawyot, Managing Director at Publicus.

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Raleigh Audiology Practice, Now Hear This, The First In US To Use ACAM 5

Raleigh Audiology Practice Is First To Address The Needs of Hearing Impaired People With New FDA Cleared Medical Device And An Advanced Hearing Aid Fitting System            

For Immediate Release-
Raleigh, NC-

Now Hear This, a new audiology clinic in Raleigh, NC is the first private practice in the U.S. to employ a new hearing aid fitting device cleared by the FDA.  It customizes the performance of any hearing aid to meet the exact needs of the patient.   Used by a trained audiologist, it enables Now Hear This to do a procedure called Real Ear Measurement on every patient, along with other advanced procedures.  This is in sharp contrast to virtually all other U.S. hearing aids shops and practices, and follows the standard of care prescribed by universities and national audiology academies.

“As the standard of care, universities train audiologists and hearing professionals to do Real Ear Measurement 100% of the time on every patient, but in reality these measurements are performed on a small fraction of patients seen in private practice. Some industry experts estimate only 10-20%,” said Philip Griffin, Doctor of Audiology at Now Hear This.

This lapse is a primary reason many hearing aids and hearing aid dispensers have developed bad reputations.  An article in Consumer Reports (July 2009,) identified that it isn’t the hearing aids: it’s the hearing aid fitting that is the problem.

Now Hear This uses a unique fitting philosophy in combination with ACAM® 5, a device manufactured by the German company, Acousticon.  It was designed by audiologists for audiologists, and essentially automates the use of a number of advanced tools and technologies.  Audiologists using the procedures have reported that it increases patient satisfaction up to 80%.

“Fitting systems that address the patient’s individual hearing needs are the best methods to accurately determine a patient’s hearing loss and measure the effectiveness of a patient’s hearing aid,” said Griffin. “Proper fitting is much more than ensuring that the hearing aid fits comfortably in the ear.  It means the audiologist has taken the time to use tools and technologies that will give the patient the ability to understand speech and hear the sounds of life in the most natural way possible.”

Consumer Reports found that two-thirds of patient’s who purchase hearing aids were not fitted properly by the hearing aid provider, which resulted in the aids being amplified too little or too much.

Dr. Griffin believes that an accurate and verified hearing aid fitting is essential, and provides the patient with the best opportunity to hear clearly. “Properly fitting hearing aids with Real-Ear Measurements is the standard of care for every fitting,” said Griffin. “It’s a shame that more hearing professionals don’t do it. We do.”

Now Hear This employs a unique patient first approach, spending more one-on-one time with the patients to fully perfect the hearing aid fitting. This allows Now Hear This to precisely tailor the hearing aid’s sound quality to the patient’s individual ears and their individual prescription. By spending more time up front with the medical professionals at Now Hear This, patients typically will have less return visits to the audiologist than at standard hearing practices.

 Technology and Experience

The hearing professionals at Now Hear This have been extensively trained on an array of advanced fitting procedures in Germany by the Acousticon team. Audiologists using these fitting procedures have seen dramatic results in patient hearing including:  improved ability to hear and understand speech in all ambient noise conditions, more comfortable hearing aids and less reports of “too loud” hearing aids.

The Now Hear This system uses a series of tests to identify the severity of the hearing loss and measure how effectively hearing aids respond to that loss.

The ACAM Fitting System Components Include:

Loudness scaling technology that accurately measures how the patient perceives and interprets sound coming from their hearing aid in order to more precisely calculate the most comfortable sound level.  Called TruTarget®, it diagnoses exactly how loud a sound should be coming from a hearing aid.

Real-Ear Measurements (REM):  Called TruFit® by the Now Hear This audiologist, it  measures the exact sound emitted from the hearing aid and ensures that audiologist can precisely amplify a patient’s hearing aid based on information from the TruTarget® Loudness Scaling tests.

Now Hear This found that by spending more time with patients and using these and other specialized tests of ACAM® 5, audiologists can better identify a patient’s hearing loss, adjust hearing aids programmed with other systems and optimize patients’ hearing as their abilities change over time.
 Learn More About Now Hear This And The Innovative Fitting Procedures

For more information about Now Hear This, the individual fitting systems and the
ACAM 5®; visit www.NowHearThisClinic.com or contact Peter Dawyot at The Publicus Community -Peter@PublicusCo.com or by phone at 919.885.4299

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The Publicus Community Launches National Creative Network Built Around Client Industries.

The Publicus Community, a full service branding agency specializing in advertising, public relations, web design and print production has opened an office in Raleigh, NC.

The Publicus Community builds creative teams that are specially fit to meet the needs of each client and their industry by bringing in a network of top industry talent from across the US.

“We pair creative individuals and agency executives who have worked within specific industries with clients from that same industry,” said Peter Dawyot, Managing Director for The Publicus Community. “This allows us to create an engaging community of team members ideally focused on each project.”

This means that a client who works in real estate is outfitted with a creative team that caters towards the real estate industry, where as, a client affiliated with the health care industry is represented by a dedicated team that focuses specifically on health care projects.

“We essentially do this with every client. Imagine an informed database of agency talent that caters specifically to your needs –that’s what we do,” said Dawyot.

Just as The Publicus Community is selective about which staff members work with each client, they are equally selective about the types of clients and projects they take on.

The Publicus Community represents niche clients found in luxury brands, tourism destinations, real estate industry affiliates, health care and tech marketing industries.

“Because we build our branding teams around specific industries, we actively seek out projects that are affiliated with the industries that our agency experts thrive in,” said Dawyot.

A few of The Publicus Community’s current clients include Scotch Hall Preserve, a luxury real estate community in Edenton, NC ; Capella Pedregal an ultra high-end resort in Cabo San Lucas, Mexico and Now Hear This,  An emerging audiology office located in Raleigh, using state-of-the-art fitting procedures to improve client satisfaction with hearing aids.

Our clients come to us for an array of services and we believe that the best way to cater to them is to provide an industry knowledgeable staff that they can depend on, to do great work and provide great customer service.  We believe in Building Better Brands.

For more information contact The Publicus Community at Contact@PublicusCo.com