Screen Shot 2014-09-12 at 7.33.27 AM

Publicus Community Wins Gold At Sir Walter Raleigh Awards

The Publicus Community won the Gold Medal from the Sir Walter Raleigh Awards for Summit Magazine. The awards are presented annually by one of North Carolina’s oldest and most respected communications organizations, the Raleigh Public Relations Society.

The Sir Walter Raleigh Awards competition is a showcase of exemplary work by public relations and communications professionals throughout North Carolina. This competition is held annually and recognizes and honors practitioners who have achieved excellence in a variety of categories, as judged by an independent panel of judges.

The winning piece, Summit Magazine, is a lifestyle magazine created by The Publicus Community to attract people who may be interested in resort residences in McCall, Idaho. The 64-page magazine included profiles on the community, historical looks at the area and a variety of  articles centered around luxury mountain lifestyles.

“We are proud of this honor. Our peers across the state shared some incredible work. For us to receive this award really is a great moment for our team,” said Peter Dawyot, Managing Director for The Publicus Community.

The Publicus Community was also nominated in the following categories:  Brochure Collateral for Deep Water Cay, Bahamas, Magazine Collateral , Summit Magazine,  Overall Digital and Print Campaign Summit Magazine.

Click Here to View Summit Magazine.

 

The Publicus Community Featured As Expert Source In Vertical Response Article.

Publicus Community Featured As Expert Source, In Story On “Top Word Crimes.”

Peter Dawyot, Managing Director of The Publicus Community is featured in an article on Vertical Response regarding “Top Word Crimes” and other mistakes made by marketers and companies alike, when trying to reach their audience. The article looks at how overused words like “epic”  and alternate spellings of words, like “peek” and “peak”, can plague an email advertising campaign.

“We had a fun time coming up with some of our top word crimes around the office,” said Dawyot. “There were so many to choose from. Oftentimes with email campaigns,  you have a very short window of  time to produce a concept that carries both an effective message and is very current to the moment. We pride ourselves at creating campaigns that do this and avoid these common mistakes that are addressed in the Vertical Response article.”

Scroll to read the Article below…