Melissa Hanaka

Melissa Hanaka Joins The Publicus Community as Brand Strategist

The Publicus Community, a full service advertising and public relations agency, has announced the addition of Melissa Hanaka as Brand Strategist. Within this role, Hanaka will oversee the Creative Team and work closely with Jeff Tippett (Marketing Director) and Peter Dawyot (Managing Director) to develop overall brand cohesion.

Hanaka earned her BS in Hospitality and Tourism Management from the Isenberg School of Management at the University of Massachusetts, Amherst. She is an enthusiastic self-starter with almost a decade’s worth of experience in creative marketing, advertising, and public relations. Prior to her start at The Publicus Community, she worked with an internationally recognized luxury resort and real estate development, Baha Mar located in the Bahamas, managing a multitude of projects across various disciplines, including: print and digital advertising, direct marketing, collateral design, social media, and website development.

“Melissa brings great insight and experience to The Publicus Community. Her knowledge of the luxury real estate industry makes her an incredible resource,” says Managing Director, Peter Dawyot.

The Publicus Community is very pleased to have Hanaka on board and looks forward to incorporating her knowledge and expertise into compelling advertising and marketing for clientele.


The Publicus Community is a full-service advertising and public relations agency in Raleigh, NC, working with clients across a wide array of industries in order to develop advertising and public relations campaigns that capture audiences and help build better brands.


The Publicus Community Hosts Town Hall with Wayne Maiorano

On December 12, 2013, The Publicus Community welcomed Wayne Maiorano to the Raleigh small business community. Newly elected council member for District A, Mr. Maiorano is also a partner at Smith Anderson in downtown Raleigh. The event was held at one of downtown Raleigh’s newest venues, The Station.

Although many topics surfaced, two dominated the conversation: transit and signage. And these topics were addressed in passionate, lively discussions.

Mr. Maiorano responded to small business owners asking about transit in Raleigh—especially the need for more options. Many felt that because of schedule timing that the CAT system wasn’t a viable option for transportation. Mr. Maiorano expressed the same sentiment for his family.

Mr. Clyde Holt asked about the Councilor’s view on signage in Raleigh. Concerns were expressed about small businesses needing signs to drive business. Mr. Maiorano stated that he supported businesses keeping signage that met the City’s requirement when the signs were first installed.

The gathering wrapped up with small business leaders networking and continuing conversations with the councilor.