C-bonner Gaylord

The Publicus Community Political Case Studies

BONNER GAYLORD

Bonner Gaylord is the City Councilor for District E of the Raleigh City Council. With an upcoming election and a desire to expand his reach among Raleigh voters, particularly those in the innovation sector, he approached The Publicus Community to assist with the planning and promotion of a recent campaign event.

“Our first task was to find a unique space in Raleigh that could serve as an appropriate venue for an innovation-themed event,” says Jeff Tippett, Senior Marketing Executive at The Publicus Community. He adds: “When we entered HQ, a shared downtown workspace designed by entrepreneurs for entrepreneurs, we knew we found it.”

The Publicus Community secured the space, handled all planning and logistics, and then went to work on energizing and motivating people to attend.

“Our approach consisted of an aggressive email and social media campaign targeting the Triangle’s. We really went after the people who are making it happen,” says Tippett.

He adds: “We tapped into a comprehensive organic email list and pushed out notices and updates through our own social networks. We also reached out to over 80 media outlets. Then, the best that thing that could have happened, did: the key influencers in our social spheres carried the message to their friends and followers and got people fired up to attend.”

Leading up to the event, The Publicus Community relied on Eventbrite to communicate with attendees, and sent out timely reminders via Facebook and Twitter. The agency even had a contingency for those who couldn’t physically be there, offering a live broadcast and chat over the web via Ustream.

The results were beyond successful. Attendance exceeded expectations. He gained 120 valuable new email subscribers to be used for future outreach and fundraising opportunities. “It was refreshing to see so many people engaged in the future of our city and eager to further Raleigh’s push toward being seen as a center of innovation,” says Gaylord. “The work that The Publicus Community did was central to that engagement.”

Leargest Internet & Design Firms (TBJ)

The Publicus Community Receives Award for Internet Marketing and Design

Triangle Biz Journal has awarded The Publicus Community with a coveted spot on its annual list of Largest Internet Marketing & Design Firms. This news comes in light with two other awards from Triangle Biz Journal, both the 11th Largest Advertising Agency and 23rd Largest Public Relations Firm.

 

“We are thrilled to receive such positive recognition from Triangle Biz Journal,” says Peter Dawyot, Managing Director at The Publicus Community, “and we look forward to furthering our Internet Marketing and Design reach as our firm continues to grow.”

 

 

The Publicus Community is a full-service advertising and public relations agency in Raleigh, NC, working with clients across a wide array of industries in order to develop advertising and marketing campaigns that capture audiences and help build better brands.

PR Firms Image (Recognized by Triangle Business journal)

The Publicus Community Recognized as One of Raleigh’s Largest Public Relations Firms

Triangle Biz Journal released an annual report of the 25 Largest Raleigh/Durham Firms for Public Relations, and The Publicus Community is very excited to have made the list at 23rd.

 

“My team and I are greatly appreciative to receive this recognition,” says Peter Dawyot, Managing Director, The Publicus Community.

 

The Publicus Community continues to grow into one of the most recognized Resort Marketing and Branding Agencies in the U.S. With clientele stretching all the way from Idaho to the Caribbean, The Publicus Community specializes in representing luxury resort real estate communities and developers, as well as local, North Carolina politics.

Largest Ad Agencies (TBJ)

The Publicus Community Recognized as One of Triangle Biz Journal’s Largest Ad Agencies

Triangle Biz Journal released an annual report of the 25 largest Ad Agencies in the Raleigh/Durham area, and The Publicus Community made its debut at spot number 11.

 

“We are thrilled to be recognized by Triangle Biz Journal and look forward to a very long relationship with the creative community in both the Triangle and globally,” says Peter Dawyot, Managing Director, The Publicus Community.

 

Check it out: http://www.bizjournals.com/triangle/subscriber-only/2013/08/09/advertising-agencies.html