R-Whitetail

The Publicus Community Announced as Advertising Agency of Record for Whitetail Club

The Publicus Community, a full service branding and public relations agency specializing in real estate developments has become the advertising agency of record for Whitetail Club in McCall, Idaho.

Whitetail Club is situated among the Salmon River Mountains and directly across from the region’s famed Shore Lodge and Payette Lake. Both Whitetail Club and the Shore Lodge are owned by the development group, Alscott Inc. – (Boise, ID).

“McCall has been one of my favorite places in the world ever since my
family built a home here in the 1950s—some of my best childhood memories are centered around McCall and Payette Lake,” said Joe Scott, Whitetail Club Owner and Alscott Inc. CEO. “This whole area is magic. And it has just kept getting better and better over the years. It’s an exciting time to be in McCall, and I’m proud of Whitetail Club’s evolution and of the vital role we’re playing in the community.”

Whitetail Club’s release of over 230 homesites provides a collection of mountain architecture that is indicative of the area and an amenities collection unlike any other in the region. Amenities include: “Top 100” ranked Andy North designed golf course, and access to multiple fine dining establishments at the Shore Lodge, the award winning Cove Spa and a private members beach on Payette Lake, where members enjoy boating and fishing.

The Publicus Community will partner with Whitetail Club to manage the rebranding efforts that include: fully responsive website design, digital and print brochures, Summit – a 64 page magazine reflecting the life and leisure of the community, and a collection of digital and printed marketing assets.

“We are thrilled to work with Whitetail Club and view this as a tremendous opportunity to share the luxurious side of Idaho,” said Peter Dawyot, Managing Director of The Publicus Community. “Whitetail Club offers an unparalleled experience that consumers in our demographic are searching for, and we look forward to being a part of the team.”

About The Publicus Community:

The Publicus Community is located in Raleigh, NC and represents an array of luxury resort real estate communities and developers across the US, Mexico and the Caribbean that have included: Whitetail Club – (McCall, ID), Esperanza Residences – (Cabo San Lucas, MX), Capella Pedregal – (Cabo San Lucas, MX), Deep Water Cay – (Bahamas), Scotch Hall Preserve – (Merry Hill, NC), Savvy Homes – (Raleigh, NC).